I don’t want to explode or anything – Caroline
Are you overwhelmed by all the blog posts, FB posts, and articles about the various platforms you can use? Etsy, Squarespace, Shopify, WordPress, maybe a custom build, where do you start? What is best? Who should you listen to?
Let’s break it down…
Starting with perfection is too hard. Just start with something, somewhere and then learn and grow to where you want to be. You will make mistakes. It will be messy, but you will learn and grow along the way.
Why do we love Etsy?
I wanna be where the people are. – Kelly (In her best Little Mermaid singing voice)
Caroline and Kelly chat about why they love Etsy and why it’s a great place to start. Millions of people flock to Etsy everyday without you doing a thing – it’s up to you to get them to notice you.
Sign up for Kelly’s free Etsy Course here: http://www.helloworldpaperco.com/etsy-seller
Everything costs money. No matter what platform you use or if you build your own site, they all cost money. You cannot avoid online transaction fees, platform/listing costs, or advertising expenses. Honestly it all probably evens out in the long run so it’s best to choose a platform that you are comfortable with and makes sense for the way you want to run your shop. Researching for information is great, but don’t feel the need to use a platform just because someone said it’s “the best!” Do what is best for you!
If you build it, they will not necessarily come. – Kelly
Getting the traffic is completely 100% up to me – Caroline
Starting your ecommerce journey is hard and messy. It is not as easy as slapping up a Shopify site and sitting back and waiting for the sales to roll in. Your platform will not create and market for you. You have to do the work, put in the time, create more than you consume, and overall treat your new shop like what it is – a serious business.