Throwback – Episode 12 – Discounts, Black Friday, & Cyber Monday Oh My!


In this episode, Caroline and Kelly talk all about discounts-Should you or should you not give them and if so, what types of discounts should you offer?

Caroline and Kelly share their ways of how they use discounts, what types of discount codes they use and who they offer them to!

 

Percentage discounts

Caroline and Kelly talk about the different types of percentage discounts they give to their customers!  Etsy shop owners, this can be set up automatically for your customers! Caroline and Kelly talk about the all the ways they offer discount codes for repeat buyers, new orders, holidays, anniversaries and through newsletters!

 

What’s better??? Free Shipping or discounts?? Find out what Kelly has learned about free shipping and why it may be better than offering a discount!  I mean, who doesn’t love free shipping!

 

I think when you offer discounts too much it devalues your product-Caroline

 

For small businesses it is not a good strategy-Caroline

 

Make it a treat, make it special-Kelly

 

Just be careful on how you are using them and how your customers perceive them.

 

Advantages for using them:

So what are the advantages of using them?  Think about ways how you can use it to upsell or increase your cart!  Maybe if they buy a certain amount of a product, they get something for free??  You need to do what works for you! Find out how Caroline and Kelly take advantage of using discount codes!

 

Giveaways:  

Caroline and Kelly talk all about whether or not you should be doing giveaways.  Giving away a product for free gets people to your shop, but most importantly, you must keep it brand related.  Ever try loop giveaways??! Maybe now is the time! Just make sure it all ties in with brand, vision and mission of your company.  Find out what big giveaways/discounts Kelly and Caroline plan on doing this November!

 

Giveaways can be really fun-Kelly

 

One of Kelly’s Favorite Podcast: Sean McCabe

 

Exclusives:

Something special for those certain lines of people that follow you to get them more involved in your company.

 

Holiday Giveaways:

What types of discounts are you going to do for your biz?!  Caroline and Kelly talk about what they plan on doing for their holiday giveaways for their shop!

People love free!  Think about your discounts and how to use them effectively!  Try some new things!

 

Have you joined our Facebook group yet? We’ve worked hard to create an awesome space for Product Based Biz Owners who are ready to rock! We don’t bite so come join us!

 

Want to dive deeper? Head to creativerebelbase.com for workshops and much more!

 

If you have a second please jump over to iTunes and leave us a review! Click on the link and then click on “view in iTunes” to leave us a review. We give you all the virtual fist bumps. Thank you!

 

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com

Bonus Episode – Boss Project Summit with Abigail and Emylee of the Think Creative Collective


On today’s special bonus episode, we have Abigail and Emylee of the Think Creative Collective to talk all about their new project the Boss Project Summit. We are so excited to be breakout speakers for this Free online summit. Head to creativebizrebellion.com/bossproject to grab your ticket.

 

Connect with Abigail and Emylee:

Website | Boss Project Summit | Instagram | Facebook | Pinterest | Twitter | Youtube

 

Have you joined our Facebook group yet? We’ve worked hard to create an awesome space for Product Based Biz Owners who are ready to rock! We don’t bite so come join us!

 

Want to dive deeper? Head to creativerebelbase.com for workshops and much more!

 

If you have a second please jump over to iTunes and leave us a review! Click on the link and then click on “view in iTunes” to leave us a review. We give you all the virtual fist bumps. Thank you!

 

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com

Episode 100 – What We’ve Learned + Shoutout to Our Listeners


Happy 100 episodes! We can not believe we are here at 100 episodes and over 2 years dedicated to this podcast. This has truly been a labor of love and we wouldn’t be here without you, our listeners. We are so honored to be a part of your biz journey and can not wait for 100 more!

 

Special Thanks To:

Kristina Hoover, Kristina Hoover Fine Art

Lauren Ibach, Lauren Ibach

Anna, Designs by Patterson

Dorothy Collier, Dorothy Art & Positively Creative

Jennifer Hadley-White, Dry Wit Goods

Ashlee Fritz, ALF Art & Calligraphy

Maria Marbach, 90 West

Rosanna Diggs, Rosanna Diggs

Carley Wolski, Carley Rose The Label

Lauren, Rose Paper Press

Christine Walsh, Alpha Graphics

 

Have you joined our Facebook group yet? We’ve worked hard to create an awesome space for Product Based Biz Owners who are ready to rock! We don’t bite so come join us!

 

Want to dive deeper? Head to creativerebelbase.com for workshops and much more!

 

If you have a second please jump over to iTunes and leave us a review! Click on the link and then click on “view in iTunes” to leave us a review. We give you all the virtual fist bumps. Thank you!

 

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com

Episode 99 – SHOP TALK with Meg Sutton of Belle & Union


Meg Sutton of Belle & Union is chatting with us today about how she started her business and created her own supply chains to have her products made in the USA. We also chat about how Meg started in wholesale and what made her decide to open a Brick and Mortar shop. This episode is full of wisdom about knowing your products value, knowing your numbers and staying true to your brand.

 

About Meg:

Meg Sutton is the boss lady and doodler behind Belle & Union, a company that sells letterpress printed cards, art prints, southern-inspired wrappings, and hand-crafted artisan goods brimming with vintage wit and wisdom that tote a bit of a foodie twist – all 100% made in the USA. Meg started the business in 2012 after falling in love with letterpress while working in a boutique shop.

 

Belle & Union launched their first brick and mortar store in San Antonio, Texas, in July 2018. The shop houses the working studio as well as offers creative workshops across a variety of subject matters. Meg values encouraging people to slow down and enjoy the sweet moments in life, gathered ’round a table filled with smiles and laughter.

 

When she’s not doodling or coming up with Belle & Union’s next great product, you can find her sipping chai tea, chasing her pup with her husband, and curling up with a good book.

 

Belle & Union’s products have been featured in Country Living, Rachael Ray, Southern Weddings, Southern Living, Southern Lady, and Oh So Beautiful Paper. Meg has been interviewed on KENS 5 in San Antonio, Texas Lifestyle Magazine, Proof to Product podcast, and more.

 

Connect with Meg:

Website | Instagram | Facebook | Twitter | Pinterest

 

Have you joined our Facebook group yet? We’ve worked hard to create an awesome space for Product Based Biz Owners who are ready to rock! We don’t bite so come join us!

 

Want to dive deeper? Head to creativerebelbase.com for workshops and much more!

 

If you have a second please jump over to iTunes and leave us a review! Click on the link and then click on “view in iTunes” to leave us a review. We give you all the virtual fist bumps. Thank you!

 

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com

Episode 98 – Educating Your Audience About Value


Does your audience know the value of your product? Well they should and it’s up to you to share it! Today on the show, we are talking about why educating your audience about value is important and how to do it.

 

Links:

Episode 95 – Five Ways to Maximize Every Holiday Sale

 

Have you joined our Facebook group yet? We’ve worked hard to create an awesome space for Product Based Biz Owners who are ready to rock! We don’t bite so come join us!

 

Want to dive deeper? Head to creativerebelbase.com for workshops and much more!

 

If you have a second please jump over to iTunes and leave us a review! Click on the link and then click on “view in iTunes” to leave us a review. We give you all the virtual fist bumps. Thank you!

 

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com

Episode 97 – SHOP TALK with Sarah Hartley of Holl & Lane Magazine


Today’s shop talk is all about selling a unique product. We are chatting with Sarah from Holl & Lane Magazine all about the indie magazine publishing world, the process for producing a magazine and why it’s important to connect with your customers on a personal level when selling your product.

Have you joined our Facebook group yet? We’ve worked hard to create an awesome space for Product Based Biz Owners who are ready to rock! We don’t bite so come join us!

About Sarah:

Sarah Hartley is the creator and editor in chief of Holl & Lane Magazine, a magazine dedicated to showcasing real life from real women.  Searching for a magazine that featured honest life in a beautiful way, that would give women a voice and a platform, Sarah set out to create that magazine.  She publishes stories on infertility, miscarriage, mental health, body image, self-care, love and loss, and so much more. She wants to show women that they are not alone.  She is also a wife to Brandon, a mom to Henry and Harrison, and lives near Pittsburgh, PA. In her (minimal) spare time, she loves to read, have dance parties with her son, and enjoy a beer with her husband at the end of a long week.

 

Connect with Sarah:

Website | Instagram | Instagram | Facebook | Pinterest | Linkedin | Twitter

Want to dive deeper? Head to creativerebelbase.com for workshops and much more!

 

If you have a second please jump over to iTunes and leave us a review! Click on the link and then click on “view in iTunes” to leave us a review. We give you all the virtual fist bumps. Thank you!

 

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com