Quick Guide: Blog Post Ideas for Your Product Based Business

Oh blogging. I mean, like we need one more thing to add to our to do list. But it’s SO important! Having a blog on your website is not only great to create to engage customers, but blog posts are perfect for SEO (another dreaded word!).

With everything going on in our businesses including filling orders, there never seems to be time to blog or create content. But blogging doesn’t have to be scary or time consuming.

Here are some quick steps to getting started with your blog:

1. Create a plan and jot down ideas. I love to start with pen and paper and blogging is no exception. Write down ideas and themes. Start keeping a running list of things you might want to talk about on your blog. Remember to think about your customer and what they would want to read. Also, try to think of new ways to get people excited about your product.

2. Schedule! Start creating a schedule and stick to it! How often are you going to blog? What days? Once a week is a great amount to aspire to. If that seems too much, maybe try every other week. Create a spreadsheet or calendar and plan out blog posts for the next few months. We of course plan ours in Trello. You can always move things around later, but at least they are scheduled and on the calendar.

3. Plan your steps! Do you need to take a picture or create a graphic? Incorporate these into your timeline so you can always stay on top of things. Take it a step forward and schedule all the steps that occur after you hit publish (see below).

4. Repurpose your content. Writing blog posts creates tons of content that can be used in other places to reach your fans and customers. Use your content in your newsletter, social media posts and on Pinterest. Link back to your blog and start driving traffic to your website!

Writing blog posts for your product based business should be a priority for your marketing strategy. The best way to get started is to come up with some blog post ideas and I’ve done that for you!

CLICK HERE to grab your free blog post ideas list + some blogs to check for inspiration!

Cheers!

 

 

 

Episode 30 – What to Do When Sales are Slow

Hey Rebels!  In this episode, Caroline and Kelly talk what do about when sales are slow.  For product based biz this is just one more hurdle we have to get over.  Caroline and Kelly give great tips to help you when this does happen.  Every biz has a slow season, learn when your slow season is!   Think of it like homework-things to do when business is slow.   Downtime is sitting down, doing something, and always moving your business forward!  

Preparing For the Slow Time:

-Find of theme for each month-Kelly plans this out in Trello!
-Have a dump list for big projects
-The financial ups and downs-save money for slower times
-Take a class or learn a new skill
-Dive into a blog article or email you have not had the chance to read
-Reorganize the office/business

Maintenance:

-Revamp photos, update product listings, tags….All the Things
-Update your accounting
-Think/design new products

Read A Book To Help Your Biz: Kelly & Caroline’s Fav. Business Books:

Big Magic By Elizabeth Gilbert
Art Inc By Lisa Congdon
Show Your Work By Austin Kleon
Make it Happen By Lara Casey
Grace, Not Perfection By Emily Ley

Start Teaching What You Know:

– Teach online course
– Teach a workshop
– Great Source for extra revenue
– Take courses on Creative Bug, Creative Live, Skill Share
– Kelly’s Etsy Action Plan course coming April 2017!

 

Quote Love from Caroline & Kelly

We are always moving forward -Caroline
We all have something that we can teach others -Caroline
I am always thinking about Christmas -Kelly
June can be your new January -Kelly

Etsy Action Plan – Kelly’s Course Coming Soon!

Follow us on instagram @creativebizrebellion and use hashtag #creativebizrebellion for a shop shout out!!!

If you have a second please jump over to iTunes and leave us a review!
Click on the link and then click on “view in iTunes” to leave us a review.  We give you all the virtual fist bumps.  Thank you!

JOIN THE REBELLION! Signup for our newsletter and get our fave list of Instagram hashtags FREE!

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com

 

Episode 29 – Shake it off – How to Deal with Negative Feedback and Internet Trolls

Hey Rebels!  In this episode Caroline and Kelly talk all about dealing with negative feedback and internet trolls.  For product based biz these can cause lots of anxiety and tears.  Caroline and Kelly give great tips to help you get through these tough times and focus on the good.  It is impossible to make everyone happy.  Dealing with negativity is all about swallowing your pride and doing what you have to do.  Chin up Rebels!  Don’t let the negativity bring you down!

Tips for Dealing with Negative Feedback:

-Take a small break and come back and continue your work
-Do not respond for 24 hours-it may not be as bad later
-Swallow your pride sometimes and just give a refund
-During the holidays you may need to bend your shop rules to diffuse any issues.
– Go back read through all your good reviews

Instagram Trolls:

-slide on the comment, click on the exclamation mark, report as spam or delete/block them!

Blog: Dealing with People’s Opinions

-You must have a spam filter
-Do not let comments post automatically to the blog (have them approved first)  or do not have any at all

Product Reviews-Etsy:

-Breathe-reach out to the client and offer solutions to fix the issue
-Be very factual when replying to reviews on Etsy-give all the facts
-Have policies in place for when something happens
-Keep convo’s in Etsy incase the customer opens a case and then you have proof and documentation

Quote Love from Caroline & Kelly

Breathe & Focus on the good -Caroline

How you approach the negativity will affect how it goes down -Caroline

Sometimes you have to swallow your pride and give a refund -Kelly

Don’t be afraid to block people -Kelly

Keep it short, sweet, to the point & Factual -Kelly

 

Follow us on instagram (@creativebizrebellion) and use hashtag #creativebizrebellion for a shop shout out!!!

If you have a second please jump over to iTunes and leave us a review!  Click on the link and then click on “view in iTunes” to leave us a review.  We give you all the virtual fist bumps.  Thank you!

JOIN THE REBELLION! Signup for our newsletter and get our fave list of Instagram hashtags FREE!

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolineannhull.com
www.carolinecreates.etsy.com

5 Steps for Getting Repeat Customers

Repeat customers are gold.  They love your products and they keep coming back!  What shop owner wouldn’t want that???  Getting repeat buyers is all about top-notch customer service, a great product, and being friendly.  Below I share my top 5 tips to help you not only get repeat customers, but keep them!

1. Offer a Thank You Coupon.  It could be as small as 5%, 10% off or free shipping on their next order, but giving them an incentive to come back is always a good idea!

2. Be friendly!  I know this sounds simple, but be friendly in your interactions with people before, during, and especially after their purchase.  Be personable, approachable, and kind and people will remember how you treated them.  This quote by Maya Angelou says it all,

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

3. Offer a repeat buyer program.  You can do something like, buy 5 cards, get one free or place 5 orders and receive 50% off your next order.  This is a great way to get customers to come back since the purchase doesn’t have to be made all at one time.   My big tip for this is to create a spreadsheet and keep track of your customer’s purchases for them – my customers love when I email them that they reached an incentive!

4. Market your items as gifts.  You have to put into your customer’s minds that your items would make great gifts.  They may not put that together on their own.  For example, if a mom is looking for teething necklaces for her baby she may not be in the mindset of purchasing a gift, but if in the description you mention that your necklaces make great baby shower gifts she may remember that her friend’s shower is coming up and purchase that for her now or later.  BAM!  You just created a repeat customers.  

5. Offer gift cards/certificates.  This doesn’t seem like it would create repeat buyers, but you would be surprised.  When customers purchase from you they may think that your items would make great gifts, but may not want to pick out the style, color, or size for someone else.  This is where having gift cards available can really help!

    1. Talk Soon!
      xoxo,

Episode 28 – All About Wholesale with Katie Hunt

Hey Rebels!  Today we chat with Katie Hunt, the wholesale guru, to tell you all about the ins and outs of wholesale.  You don’t want to miss this one!

Katie Hunt is the founder of Tradeshow Bootcamp, a business strategist, and mentor to creative entrepreneurs. She is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready.

Katie has taught classes for CreativeLive, The Savvy Experience, Seanwes Conference, Be Sage Conference, Unique Camp, and Makers Nation. She frequently speaks about strategies for creating a product line, selling wholesale, business planning and the importance of community for entrepreneurs.

Katie earned a dual MBA in marketing and finance from Loyola Marymount University and has spent the last 16 years coaching large corporations and entrepreneurs on marketing and business development strategies.

Her strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan and executing. Katie has a passion for creating, a mind for business and a strong desire to help others succeed.

Quote Love From Katie Hunt:

Focus on your product first.

Variety keeps the company coming back!

Always communicate clearly with your buyers.

Function over fashion is critical when shipping your orders.

 

Links from the show:

Issuu.com-wholesale catalogue
Genius Scan App
Stitch Labs-inventory management
Quickbooks
Convertkit
Mailchimp
Shipstation
Podio
Insightly

Where to find Katie:


Website
| Instagram | Facebook | Courses

 

Follow us on instagram (Creative Biz Rebellions) and interact with us for a shop shout out!!!

If you have a second please jump over to iTunes and leave us a review!  Click on the link and then click on “view in iTunes” to leave us a review.  We give you all the virtual fist bumps.  Thank you!

JOIN THE REBELLION! Signup for our newsletter and get our fave list of Instagram hashtags FREE!

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolineannhull.com
www.carolinecreates.etsy.com

SHOW YOUR REBEL SPIRIT WITH SOME AWESOME GEAR FROM THE CREATIVE BIZ REBELLION SHOP:


www.creativebizrebellion.com/shop

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