Episode 12 – Discounts, Black Friday, & Cyber Monday Oh My!

Caroline and Kelly talk all about discounts-Should you or should you not give them and if so, what types of discounts should you offer?

Caroline and Kelly share their ways of how they use discounts, what types of discount codes they use and who they offer them to!

Percentage discounts

Caroline and Kelly talk about the different types of percentage discounts they give to their customers!  Etsy shop owners, this can be set up automatically for your customers!  Caroline and Kelly talk about the all the ways they offer discount codes for repeat buyers, new orders, holidays, anniversaries and through newsletters!

What’s better??? Free Shipping or discounts?? Find out what Kelly has learned about free shipping and why it may be better than offering a discount!  I mean, who doesn’t love free shipping!

I think when you offer discounts too much it devalues your product -Caroline

For small businesses it is not a good strategy -Caroline

Make it a treat, make it special -Kelly

Just be careful on how you are using them and how your customers perceive them.

Advantages for using them

So what are the advantages of using them?  Think about ways how you can use it to upsell or increase your cart!  Maybe if they buy a certain amount of a product, they get something for free??  You need to do what works for you!  Find out how Caroline and Kelly take advantage of using discount codes!

Giveaways:  Caroline and Kelly talk all about whether or not you should be doing giveaways.  Giving away a product for free gets people to your shop, but most importantly,  you must keep it brand related.  Ever try loop giveaways??!  Maybe now is the time!  Just make sure it all ties in with brand, vision and mission of your company.  Find out what big giveaways/discounts Kelly and Caroline plan on doing this November!

Giveaways can be really fun -Kelly

One of Kelly’s Favorite Podcast: Sean McCabe

Exclusives

Something special for those certain lines of people that follow you to get them more involved in your company.

Holiday Giveaways

What types of discounts are you going to do for your biz?!  Caroline and Kelly talk about what they plan on doing for their holiday giveaways for their shop!

People love free!  Think about your discounts and how to use them effectively!  Try some new things!  

Follow us on Instagram and interact with us for a shop shout out!!!

If you have a second please jump over to iTunes and leave us a review!  

 

You can find Kelly online at:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com
www.helloworldpaperco.etsy.com

You can find Caroline online at:

www.carolinecreates.com
www.carolineannhull.com
www.carolinecreates.etsy.com

Episode 11 – Shipping Shit

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In this episode Kelly and Caroline talk about shipping shit for your biz!!! When shipping your products it takes time. Caroline and Kelly talk all about how to figure it out effectively! From finding the right processes to the right materials,  so that it does not cost you time and money in the long run.  Find out what helped streamline Kelly’s process for shipping and the tool she lives by for printing shipping labels!

Sometimes my brain needs a break -Kelly

The Beginning

When first starting out, it can be really freaking scary to try and figure out all your shipping costs and materials you are going to need and how much each item weighs.  Caroline and Kelly talk about how important it is to get your shipping shit down to a well oiled machine! They give great tips on how to start from the very first product you package.  From purchasing a usps scale (highly recommend)  to using spreadsheets, Caroline and Kelly give you all the beginning ins and outs for shipping your shit!!  Be sure you have your shipping policies listed on your shop website as well!

Usps.com
Fedex.com

The worst feeling in the world is realizing you did not charge enough for shipping. -Caroline

Be sure you have clear shipping policies and stick to them -Caroline

Shipping Options

Caroline and Kelly give great tips on how you can use different shipping options for shipping shit!  Don’t get stressed and over worked, charge for rush shipping if someone needs something really quick! Kelly and Caroline talk about the different shipping options they offer and how to incorporate RUSH orders in their process of shipping.  You don’t have to offer all of these, figure out what you are capable of doing and what you want to offer your customers.

Materials

Caroline and Kelly talk #allthethings they use for shipping all their shit! From finding out where to order your packaging from to finding the right sizes and shapes for your product, Caroline and Kelly talk about how they figure out what products fit with what to minimize your inventory.  They talk about their fav shipping material company-Uline and they great things that ULine offers its customers!   Find out how Caroline and Kelly build their packaging material into their biz! Don’t use your profit to pay for your materials, find what works best for your biz!  What incentive can you use for your shop?!  Flash Sale.

Uline

Shipping Tools

Caroline and Kelly talk #allthingsshippingtools to keep your shipping running smoothly!  From getting the right scale to measure your packages, to purchasing labels, and finding a local shipping store or getting a PO Box for your biz, Caroline and Kelly break down how important it is to use these shipping tools.

Find a happy medium for your shipping  -Kelly

Let us know if you as listeners what more information for any one of our topics!

Shipping Station Tour Blog From HelloWorldPaperCo

Follow us on Instagram and interact with us for a shop shout out!!!

If you have a second please jump over to iTunes and leave us a review!

You can find Kelly online at:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com
www.helloworldpaperco.etsy.com

You can find Caroline online at:

www.carolinecreates.com
www.carolineannhull.com
www.carolinecreates.etsy.com

Episode 10 – Happy Customers = Repeat Buyers

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In this episode Caroline and Kelly talk all about how happy customers = repeat buyers!  Learn great tips and tricks that they use to keep their customers happy and coming back to their shop!

Great Tips From Kelly & Caroline

Kelly & Caroline talk about the great tips they use to keep customers happy! Want your customers to come back, want your product to be so awesome people can’t shut up about?  Follow these great tips Caroline & Kelly offer!

Tips for Getting Repeat Customers

  1. Canned responses:

Kelly and Caroline both include these to help with their response and shop process time!  If you use Etsy they have snippets you can use to respond, highly recommend, and if you have Shopify, they send emails automatically to customers.  If you find  yourself repeatedly typing the same responses over and over, stop, take the time to create a canned response for it! Dump them in a google folder if you have to and create it later!

Kelly’s is obsessed with text expander – a new tool for you to set up text your repeatedly type!  Find out all about it here!

  1. Coupons:

Caroline and Kelly talk about how important it is to send your customers coupon codes after their first purchase!  It doesn’t have to be a huge, 10% off, free shipping, etc….! Learn about how important it is to market your products as gifts to keep customers coming back for more!

Use your products to be marketed as gifts & they’ll totally come back for more -Caroline

  1. Gift Wrapping:

Does your shop offer gift wrapping? This does not have to be elaborate. Kelly and Caroline talk about how their packages get shipped to their customers!  You want the customer to be excited when they get their package!  This is important-make your package seem like a present, customers don’t get to interact with you-so you want them to remember it and be excited!  What else can you add to your packaging for your customers?

  1. Package insert:

Do you have biz cards or social media cards that you include into your packages?  Kelly and Caroline talk about what they use, what they include, and why these little inserts are so important! They also talk about how they also take it one step further and share customer photos of their product on their social media pages!

Getting images of your products being used makes it more legit -Caroline

  1. Frequent Buyer Program:

Don’t have this yet for your biz? Find out what your niche markets are and offer a program that is unique to them!  Kelly talks about her two programs she uses for her biz…The Real Estate Frequent Buyer Program and the Creative Professionals Repeat Buyer Program.  How does she keep them coming back, how does she keep track of her repeat buyers, and what great offers does she have for them? Caroline’s program is slight different based on her biz….what does she offer to get people to buy more cards at once?  

  1. Have Items In Shop For Different Stages Of Life:

How can you continue to sell to the same customer over and over again? Caroline and Kelly talk about how it is so important to market to all different stages of life such as, weddings, new homeowners, new babies, etc…  Caroline also creates a Creative Gift Guide with her own products from her shop to help her customers in all stages of life!  

  1.  Reaching Out To Customers After They Buy:

Once your customers receive their package send them an email…reach out to them and see how they are doing…..maybe they have issues you can avoid right away!  Talk about great customer service…this could eliminate any bad reviews.   What other great tips do Caroline and Kelly give about ways to reach out and what you can talk to your customers about?

  1. Honesty:

Caroline has a big question for Kelly on how she gets repeat buyers on her Etsy shop!  Kelly lets Caroline know that her shop really cares about their customers.  Kelly’s advice to Caroline: “They tell us their life story…..We get personal with them and take extra time….we add some personal touches to our canned responses!”

Be honest with people, own your mistakes & tell the truth -Kelly

Always be willing to change to improve -Kelly

 

SIDE NOTE: THIS IS OUR FIRST EPISODE SINCE OUR LAUNCH!!!  FIRST 9 WERE PREVIOUSLY RECORDED!

Big stuff coming soon for Creative Biz Rebellions!

Follow us on Instagram and interact with us for a shop shout out!!!

If you have a second please jump over to iTunes and leave us a review!  

 

You can find Kelly online at:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com
www.helloworldpaperco.etsy.com

You can find Caroline online at:

www.carolinecreates.com
www.carolineannhull.com
www.carolinecreates.etsy.com

Episode 9 – Getting ready for the Holidays. PART 2: GET YOUR LIFE READY

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Caroline and Kelly talk #allthingsholiday part 2: getting yourself ready! Yes, it is only October, but it is never to early to be prepared!  Are you ready to tackle these next crazy holiday shopping months?  No worries!  In this episode Caroline and Kelly will help you get your holiday shit together by giving you great tips for preparing your etsy shop!

Take care of your health

Caroline and Kelly give great tips and ideas for keeping yourself and your family healthy this holiday season!  You can’t run a shop during this busy time and be sick.  So How should you take care of your health?   From eating well, to keeping your same lifestyle routine, and using essential oils…..Caroline and Kelly try #allthethings to stay healthy this holiday season and so should you!

I will be immune to all the things -Caroline.

Schedule Your Holiday Calendar

Caroline and Kelly talk about why it is important to schedule your holiday!  We all know how quickly the holidays approach us, but yet we never seem to be ready!  Well it is never to early to start scheduling your holiday events with your family and get them on the calendar now!  Don’t forget your favorite holiday traditions, maybe add a few new ones and most important is don’t forget to enjoy them!  Learn about what favs Caroline and Kelly have for the holidays!

It sounds a little OCD -Caroline

Get Your Holiday Shopping Done ASAP

Caroline and Kelly give great advice and fun ways to get your holiday shopping done early! Learn about the many ways to beat the holiday crowds!  Caroline has a great master gift list she uses to make sure she gets everything she needs for her holiday.  How does Kelly get most of her shopping done all in one weekend?  Holiday shopping can be stressful, get it done early and enjoy the holidays with your family! Do you or your children create wish lists for the holiday season?  Click here to get started creating your Amazon wish list or here for the Toys R Us wish list!

Online shopping is my best friend -Kelly

Set Up A Meal Plan

Planning out your meals can really be helpful before you head to the grocery store.  Caroline and Kelly talk #allthings grocery shopping and how to make it as easy as possible!  Does your area have an online grocery delivery service?  This has become Caroline’s life saver!  Meal prepping has become very popular these days as well!  Be ready to take on the busy work week and still provide the family with a healthy tasty dinner!  How do you prepare for your meals?!

Kroger Click List
Amazon Grocery Shopping.
Walmart Grocery

It’s a good time of the year to spend more time with family and friends -Kelly

Take a weekend off

Getting away for a while can be so rejuvenating.  It may just be what you need to do before the crazy holiday shop season! Kelly and Caroline talk about what they do to unwind and get away and why it is so important for your health!  

Giving Back

This one is very important!  Why you ask?  It gives you warm and fuzzies and is a great pick me up!  Kelly and Caroline talk about how important it is to give back this holiday season! Giving back is very motivating and help get you in the holiday mood!  Giving back is such a great part of their business model.  What other important advice does Kelly give for your biz?  How is Caroline going to get her own kids involved this year? Remember how blessed and lucky you are!  

If you have a second please jump over to iTunes and leave us a review! 

You can find Kelly online at:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com
www.helloworldpaperco.etsy.com

You can find Caroline online at:

www.carolinecreates.com
www.carolineannhull.com
www.carolinecreates.etsy.com

 

Episode 8 – Getting ready for the Holidays. PART 1: GET YOUR SHOP READY

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Caroline and Kelly talk #allthingsholiday for getting your shop ready! Yes, it is only October, but it is never to early to be prepared!  Is your shop ready!?  Are you ready?  No worries!  In this episode Caroline and Kelly will help you get your holiday shit together by giving you great tips for preparing your etsy shop!

Assuming that your product line is done, Kelly and Caroline give great tips on how to update your online shop by giving it a holiday makeover!  Etsy shop owners be sure to click on the link below to grab the new updated holiday merchandise guide!

Etsy-Holiday Merchandising Guide

Give Your Listings a Refresh!

Caroline and Kelly give great tips to help you get the most out of using tags and give great examples of keywords to use for this holiday season. Setting up collections for the holidays are a great way to help your customers find what they need for their special someone!  

Brainstorm, Brainstorm, Go to Etsy and see what’s popping up -Caroline

Line up Holiday Help

How do you tackle the busy holiday season and stay sane while running your shop?!  Kelly gives great tips on how you can recruit help during the holiday season without having to hire someone! Be prepared in advance and do not be afraid to ask for help from family and friends.  Dont stay up all night packaging your orders….GET HELP!!!  Do you have kids home with you during the day?  Caroline talks about how lining up extra care for your kiddos is necessary to get work done!

People can do things, just show them the way -Kelly

Stock up on supplies

Kelly and Caroline talk about how important it is to not run out of supplies this holiday season!  You don’t want ot have to make a supply run and pay more for them!   Check out Kelly’s  Holiday Stock Up Checklist below to make sure you have what you need for your shop!  Kelly also talks about her favorite label maker!!  It is the shipping tool that has changed her life!

Holiday Stock Up Checklist

Setting your order/shop deadlines

How do Kelly and Caroline handle the Christmas rush and their shop deadlines?  Kelly and Caroline give great tips on setting up shop deadlines and why having these deadlines in place is so important.  For help on setting those shipping date deadlines, visit USPS, FedEX, and UPS to see their holiday deadlines and adjust your shipping times to fit your needs!  Kelly talks about the different shipping options she offers for her shop, how they work, and how she has them set up.  Caroline gives great tips on using sliders on your website and what important information should be included on them.

You have got to put boundaries on holiday time -Caroline

I had to immerse myself in a sugar cookie comma -Kelly

Give Your Customers A Little Holiday Magic

Who doesn’t like a little holiday magic or surprise?!  Kelly gives great tips how to spruce up your holiday packaging and give it that WOW factor!  Do you offer something special with your packaging?  Kelly and Caroline talk about the different ways they thank their customers with a little gift in every package they send out!  A little change can make a big difference! It is important to talk to your customers and find out what they need!  Find out what big piece of advice Caroline has to offer to keep her shop and life running smoothly!

Links/Websites Mentioned

USPS.com
Dymo Label Maker

If you have a second please jump over to iTunes to subscribe and leave us a review!

You can find Kelly online at:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com
www.helloworldpaperco.etsy.com

You can find Caroline online at:

www.carolinecreates.com
www.carolinecreates.etsy.com
www.carolineannhull.com