As product makers, artists and designers, we often start out trying to make something for everyone, but there is a lot of power in niching down. Enter Kit Cronk. After finding her niche, Kit has created a flourishing brand with an active customer base. We are so excited to have her on the show to share her journey and the value she has found in taking the time to discover her true niche.

About Kit

Kit runs Kit Cronk Studio, where she designs products for book nerds and fangirls.  Her products have been featured by companies like Etsy, GoodReads, Buzzfeed, and more. If you’re a total reading addict like Kit, then you need to check out her hilariously relatable mugs, cards, pins, and other awesome stuff! When she’s not working, you’ll probably find her reading ANOTHER fantasy book or watching superhero movies.

Connect with Kit

Website | Instagram


Episode 60 – Shop Talk with Jordandene

Episode 72 – Nailing Down Your Target Audience

Episode 103 – Creating a Brand That Lasts

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Introducing the Creative Rebel Base: THE place for Creative Rebels to collaborate, learn, and support each other! THE place to go online if you want to connect with, learn from, and support other product-based business owners, artists, and makers. We created this community to help you along your journey, but also to give you a safe place to learn with and interact with other like-minded business owners whether you are just starting your biz or have been doing this a while, let’s all move forward TOGETHER!

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CONNECT WITH KELLY on her websites here, here, and her Etsy shop.
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