Ready to Rock Your Summer?

Summer is here! It is easy to let summer slip by and not make the most of it, especially as sales slow. But not this summer. We have a plan for you: The Rock Your Shop Summer Challenge!

This FREE course for product based biz owners will help you handle the slow summer months with checklist, worksheets, podcast episodes, and a playlist to keep you motivated to stay on top of your shop this summer.

We know it’s easy to slack off at the beach, but the effort you put in now will effect you in 4-6 months so make sure you are putting in the work! The holidays are always just around the corner if you are ready or not, so why not be ready this year with a refreshed, rockin’ shop!

 

Don’t let the summer slow down kill your buzz.  Get our FREE course and ROCK your shop this summer!

Do’s and Don’ts for Product Photography

Hey there, Rebels! (I’ve always wanted to say that.) As a follow up to my interview with Kelly and Caroline on episode 38 of the podcast, I wanted to share with you my do’s and don’t for photographing your products. Let’s dive right in!

Do: Show Close-Up Shots of Details

As I mentioned in the interview, leaving out detail shots of your products can subconsciously make a potential customer wonder if you’re trying to hide those details. When it comes to styling your photos and shooting them – be sure you aren’t leaving out any of these important close-ups. I’m talking zippers, buttons, fonts, patterns, the back of your products, the hardware, the imprint, the size. All of these things need to be considered and photographed so that you are portraying the entire visual story to your customer.

Do: Pay Attention to Clutter


Can you guess which of the two photos above is the “do” and which is the “don’t”? Trick question! They’re both don’ts. Let me explain: as part of the general composition of your photos, you want to pay close attention to how your products and props are spaced in relation to each other. The top photo shows my props very tightly clustered with little white space surrounding. You may not mind how this looks – it’s a lot up to personal preference – but I like to let the subjects of my photo breathe.The bottom photo shows a very minimal clustering of objects. With only two props – the coffee and the book – and a lot of white space, it can look too bare. Again, if you like a super minimal aesthetic, this could be fine. But personally, I think this needs something more (though the texture of the quilted duvet helps).

Do: Be Aware of Your Main Subject or Focal Point

This is a very important tip to keep in mind, especially for product photography. You always want your product to be the focal point! In the top photo, the focal point, or subject, is the cup of coffee. The surrounding props – the book, the matches, the flowers – don’t distract from the subject, but they add texture, context and color.

The way the props are arranged in the top photo, the eye is naturally drawn to the coffee (see how the flowers point to it, literally leading your eye there?). The way the props are arranged in the bottom photo, there is no clear subject and none of the props lead your eye towards anything specific. The coffee is supposed to be the subject, right? So why is it on the edge of the frame? This photo makes it look like the book is the main subject – which it shouldn’t be. Also, you can only see the end of the fake flower, and it’s typically not a good idea to show your props are fake.

To keep your subject as the main focus, keep it clearly within the frame of the photo and allow the surrounding props to point towards it, rather than draw the eye away. Use the rule of thirds to help with this!

Do: Keep in Mind the Visual Weight of Objects

Visual weight is a tricky thing and it has nothing to do with the actual weight of the objects in the photo (usually)! In the bottom photo, the dark pillow takes up a whole corner of the frame and draws a considerable amount of attention. It’s the first thing my eye goes to, instead of the little vignette (or cluster of images) in the center.

If an object is much darker than the majority of the other objects in your photo, it will naturally draw the eye towards it. Dark draws more attention (and feels visually heavier) surrounded by light objects and vice versa. In order to counter this, I only placed a small amount of the pillow in the top photo, at the edge of the frame, and it points straight to the book vignette.

Do: Watch Your Spacing

I’m constantly surprised by how different photos appear in front of my eyes from how they appear on my camera screen. Without fail, I’ll think that I have props placed close enough together and then I’ll review the photo and they’ll look miles apart. So this is definitely something that you have to adjust as you go.

The top photo shows all of my props displayed uncomfortably far apart from each other. The size of the book and the center position of it would give the impression that it’s the subject of the photo, but then what are all of those props doing? What purpose are they serving? It’s impossible to tell when they have no physical proximity to each other.

The bottom photo handles spacing better: the matchbox and candle are close together, which makes more sense given that’s what matchboxes are for. The weight of the photo is clustered around the right side with plenty of white space on the left side to balance it. Your eye knows where to focus and the props make sense in context.

Do: Play with Height Variation

This whole post has been basically about how to draw the eye to your photo’s subject, and this is no different. Playing with the height of objects can create a sense of depth within your photo, which keeps the eye going.

In the top photo, you can see the coffee mug and candle are both on the book, making them about the same height. While you do have some height variation with the flowers, book and then coffee and candle, the two tallest objects are right next to each other – so the eye is drawn there and stops. The coffee mug and candle being the same height (and both on top of the book) can feel awkward. First of all, the context doesn’t make sense. Why would a mug of coffee be right next to a candle, and why would both of those things be on top of a book at the same time? One or the other, but not both.

In the bottom photo, the height variation is more balanced and clear. With the coffee mug and candle on different planes, there’s no visual competition between them. Your eye can start at the bottom of the photo and be drawn upward. That feeling of the photo going on and on – that’s depth.

Whew – that was a lot! The most important thing to remember about photo styling is that it takes practice and persistence to figure out what you like and don’t like. Keep with it! If you’d like to see a list of my favorite styling props – check out my styling guide here!

 

Kristin Vermilya is an editorial photographer and – when not listening to true crime podcasts – educates bloggers and creative biz owners on how to build a stronger brand by conquering their photography fears. She takes the “DIY Hard” approach to life – messy and imperfect with the determination of Bruce Willis chasing down Hans Gruber.

WHERE TO FIND HER

Website |  Instagram | Photo Styling Guide

 

 

 

Episode 38 – Product Photography with Kristin Vermilya

Hey Rebels!  Today we chat with Kristin Vermilya.  Kristin Vermilya is an editorial photographer and – when not listening to true crime podcasts – educates bloggers and creative biz owners on how to build a stronger brand by conquering their photography fears. She takes the “DIY Hard” approach to life – messy and imperfect with the determination of Bruce Willis chasing down Hans Gruber.

Quote Love From Kristin:

“Show signs of real life in your photos when you can”

 

Links from the show:

Photojojo
Deathtothestockphoto
SC Stockshop
Haute Chocolate
Planoly
Later

Great Photo Apps for Your Phone:

A colorstory
VSCO
Magic Hour
Snapseed
Manual
Lightroom

Where to find Kristin

Website |  Instagram | Photo Styling Guide

 

Follow us on instagram (@creativebizrebellion) and use hashtag #creativebizrebellion for a shop shout out!!!

If you have a second please jump over to iTunes and leave us a review! Click on the link and then click on “view in iTunes” to leave us a review.  We give you all the virtual fist bumps.  Thank you!

JOIN THE REBELLION! Signup for our newsletter and get our fave list of Instagram hashtags FREE!

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com

SHOW YOUR REBEL SPIRIT WITH SOME AWESOME GEAR FROM THE CREATIVE BIZ REBELLION SHOP:

www.creativebizrebellion.com/shop

*This post does contain some affiliate links*

Episode 37 – Selling Digital Products with Kelsey Baldwin

Hey Rebels!  Today we chat with Kelsey Baldwin.  Kelsey started Paper + Oats as an Etsy shop and a freelance design studio in 2013. It has since grown into a brand + blog that teaches creatives how to organize, design, and market their digital products, so they can share what they know + look good doing it. She is a single mom to a crazy 2-year-old and a big fluffy dog, and is also an advocate for women learning to sustain themselves + gain independence through online business.

Quote Love From Kelsey:

“Educate the customer on what they are actually getting”

 

Links from the show:

Design Field Guide
Paper and Oats Roadmap

Where to find Kelsey

Website |  ETSY

 

Follow us on instagram (@creativebizrebellion) and use hashtag #creativebizrebellion for a  shop shout out!!!

If you have a second please jump over to iTunes and leave us a review!  Click on the link and then click on “view in iTunes” to leave us a review.  We give you all the virtual fist bumps.  Thank you!

JOIN THE REBELLION! Signup for our newsletter and get our fave list of Instagram hashtags FREE!

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolinecreates.etsy.com

SHOW YOUR REBEL SPIRIT WITH SOME AWESOME GEAR FROM THE CREATIVE BIZ REBELLION SHOP:

www.creativebizrebellion.com/shop

*This post does contain some affiliate links*

 

Episode 36 – Shifting in Your Business

Hey Rebels!  In this episode Caroline and Kelly talk all about shifting in your business and all the things with it such as should you, shouldn’t you, and if so when should you do it?  Caroline and Kelly talk all about how they shifted with their business and why they did it!  Has your inner voice been talking to you??  Do not be afraid to listen!  Go Forth!!

Caroline’s Big Shift:

Caroline had been doing wedding invitations for several years and life happened and the feeling of being burnt out and her heart not being in it, so she decided to shift to product line her new focus of her business.   Caroline talks about how her business was in a slump and how she needed a change and shifted her business in many ways!  What’s Caroline’s new gig???

I get up in the morning and excited to work again -Caroline

I have learned so much & it has lead me to where I am today -Caroline

Everything leads you to where you are -Caroline

Don’t be afraid to take the leap of faith -Caroline

 

Kelly’s Big Shift:

Kelly started with the wedding industry, birthday invites, party stuff, etc… (still does a little with weddings) and shifted to address stamps because this was her most popular product.  After pondering this and taking baby steps Kelly opened a second Etsy shop for just rubber stamps.   Kelly  took another big shift and started doing her own production (instead of outsourcing) for her stamps!  Kelly loves the production part of her stamps and looks forward to going to work everyday!

Sometimes you just have to jump -Kelly

Today was so awesome -Kelly

Be open to the opportunities that come your way -Kelly

 

Follow us on instagram (@creativebizrebellion) and use hashtag #creativebizrebellion for a shop shout out!!!

If you have a second please jump over to iTunes and leave us a review!  Click on the link and then click on “view in iTunes” to leave us a review.  We give you all the virtual fist bumps.  Thank you!

JOIN THE REBELLION! Signup for our newsletter and get our fave list of Instagram hashtags FREE!

YOU CAN FIND KELLY ONLINE AT:

www.helloworldpaperco.com
www.kellyparkersmith.com
www.helloworldstamps.etsy.com

YOU CAN FIND CAROLINE ONLINE AT:

www.carolinecreates.com
www.carolineannhull.com
www.carolinecreates.etsy.com

 

SHOW YOUR REBEL SPIRIT WITH SOME AWESOME GEAR FROM THE CREATIVE BIZ REBELLION SHOP:

www.creativebizrebellion.com/shop